Launch Date and Location

The following visualizations showcase how projects have historically performed when launched on different days of the week and where backing is most prominent in the world.

We have created two visualizations for this purpose:

  • Area chart showing number of projects launched by day of the week - animated by year.
  • Map showing total amount pledged in USD and total number of backers by country.

Area Chart: Launch Day of the Week

  • You can identify peak days for launching: By observing the trends in the area chart, you can see which days of the week tend to have the most project launches. This helps you strategize the best day to launch your project for maximum visibility.
  • You can understand seasonal trends: The animated timeline lets you compare launches by year. You can spot seasonal patterns or shifts in launch activity over time, helping you choose the best time to launch your project.
  • You can gain insights specific to your category: The projects are colored by category, so you can easily see which categories are more popular on specific days. If your project is in a certain category, you can use this information to time your launch based on when other similar projects are less prevalent.
  • You can optimize your project timing: By identifying peak days with more project launches, you can avoid those days to ensure your project doesn’t get lost in the noise. Or, you can choose days with fewer launches to increase your chances of standing out.
  • You can track growth in project launches over time: By watching the animation by year, you can see how the number of projects launched has changed over time. This lets you spot long-term trends and factor that into your launch planning.
  • You can filter the chart to focus on your category: The ability to filter by category lets you zero in on projects most relevant to your own. For example, if you're in the "Art" category, you can filter out other categories and focus only on art-related launches by day of the week.
  • You can make comparisons across categories: You can compare the number of launches in your category with other categories, giving you insight into where your project might face more competition. This can help you choose the best day to launch.
  • You can track year-on-year progress: By looking at the chart across multiple years, you can identify long-term trends in the Kickstarter ecosystem, such as increases or decreases in project launches, which might influence your strategy.


Interactive Map: Kickstarter Funding by Country and Category

This map and associated charts show Kickstarter funding by country and category, providing a global view of where funding is concentrated and what types of projects attract the most backers.

  • You can explore global funding trends: Click on a country to see detailed funding information, such as the total pledged amount and the number of backers in that region.
  • You can compare categories by region: Hover over bars or categories to view detailed funding data for specific countries, helping you identify which regions are most supportive of your project category.
  • You can filter by funding range: Use the filters to narrow down funding data by specific ranges, helping you focus on projects with funding levels that are most relevant to your goals.
  • You can track backer distribution: See where backers are most concentrated across the world, which can inform your marketing strategies and help you target regions with more engagement potential.
  • You can analyze category performance: The dashboard allows you to see which categories perform best in different countries, offering insights on where your project might have the most success.